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Oryx Gamming agrees iGaming content deal with Evoplay for multiple European regulated market launch; debuts in Portugal with Betclic
Updated:2024-06-18 17:26    Views:157

Describing it as “one of its biggest wins of the year so far,” iGame provider, Evoplay, has partnered with Oryx Gaming in an agreement that will see the Cyprus-headquartered development studio’s content join the Bragg Gaming Group (NASDAQ: BRAG) subdidiary’s Oryx Hub distribution platform.

Courtesy of the content deal, an assortment of games from Evoplay’s portfolio, including 12 of its most renowned instant games and 50 slot products, will be made available with Oryx across a range of European regulated markets, with Malta (MGA), Romania, Serbia and Croatia, among them.

Players in those jurisdictions can look forward to experiencing top-performing titles such as Hot Triple Sevens, Dungeon: Immortal Evil, Wheel of Time, and its dynamic gambling instant game, Penalty Shoot-Out.

Highlight of the year:

In a statement regarding the new alliance, Vladimir Malakchi, Chief Commercial Officer for Evoplay, said…

“Establishing a partnership with ORYX Gaming has been one of our biggest wins of the year so far, and we couldn’t be more excited about what the future holds.

“We pride ourselves in offering some of the most innovative and comprehensive content on the market, and by partnering with ORYX, we can reach more players than ever.”

In addition to its in-house studios, including the newly established Atomic Slot Lab, the Bragg Gaming Group company’s distribution platform boasts content from industry-leading suppliers like Red Tiger, Netent, Microgaming, EGT, PragmaticPlay and many more.

Compliant, certified, or approved to operate in 25-plus key jurisdictions and a successful global partner network, the partnership will see Evoplay’s content made available to a new audience while Oryx’s localized offering will be strengthened.

Also commenting on the tie-up, Chris Looney, Chief Commercial Officer for Bragg Gaming, said they are “thrilled” to partner with Evoplay, “one of the industry’s leading game development studios, and expect the brand’s collection of high-quality iGaming products to go down a treat” with their players.

The CCO said their “main objective” is to provide “captivating content” to their partners and they believe that Evoplay’s portfolio of games can help them achieve exactly that.

Portugal debut:

Meanwhile, Oryx Gaming has also announced that it has debuted in the Portugal iGaming market after signing a content agreement with European online gaming operator, Betclic. The deal that has made its diverse slots offering available to the operator’s extensive player base in Portugal represents Oryx’s seventh launch in regulated territories since April last year.

Well-established in Portugal, Betlic has made quick work of becoming a market leader in the southern European country where the iGaming sector has experienced a significant increase in activity over the last few years, reportedly making up the lion’s share of the quarterly total in the most recent data published by Serviço de Regulação Inspeção de Jogos (SRIJ) the Portuguese gambling regulator.

According to betting and gaming consultancy H2 Gambling Capital, that growth is expected to continue, with the total addressable market (TAM) for online casino this year projected at approximately USD $307 million.

Hot slot market:

“As we’ve demonstrated with our recent launches in several new markets, our strategy of partnering with market-leading top-tier iGaming operators has led to very promising initial success. We expect that partnering with Betclic for our initial foray into the Portuguese will drive similar success,” read a statement from Looney.

The COO added that they see “great potential” in the Portuguese market where online slot play is “performing at a high level and continues to grow.” Our content, said the CCO, will be “a great addition to online casino lobbies and will provide a fun experience to local players.”

Also pleased with the new partnership, Geoffroy Villiot, Head of Casino for Betclic, said…

“As a leading operator in the market we are working hard to ensure our customers have the best games available and ORYX offers an abundance of titles that will significantly enhance our existing portfolio of content.”